Starting out, Football Engine began solely covering English and Spanish women's club football, which was (by 2020) fairly niche topic within the America-dominated women's football sphere. As we grew, we realized there was an English-speaking audience for club football content from all around Europe, so we expanded our scope to Norway, Sweden, and Germany. Eventually, our content branched out even further to focus on smaller, lesser-known teams from Asia, the Americas, and Africa. Our goal is to make those uncovered stories be accessible to the English-speaking audience that dominates worldwide women's football.

We also realized soon into our journey that people were wanting to learn about the more hard-hitting parts of women's football that aren't as talked about in the mainstream. Through an assortment of opinion-based articles and podcast discussions about racism, sexism, and corruption within the sport, we gained an audience that was seeking more knowledge about these unfortunate truths. Although that is not the majority of our content, we recognize that these topics are of an extremely sensitive nature, and are committed to presenting them to our audiences with the utmost care, respect, and sincerity possible.